Fortune & Frame is an emerging jewelry, frame, and “other things that hold fortunes” line based out of NYC. The founder, Gretel Going, has had an amazing journey to launching her collection and her story is thoughtfully reflected through each of her pieces. Launched this year, her debut 2014 collection titled “On the Mend” touchingly represents “all things rustic, broken, and put back together again….a nod to the torturous and solitary aspects of getting-better—a process with which fortunes have become synonymous.”
What are the rewards and challenges of being a jewelry designer?
Gretel:The biggest reward so far has been how much I’ve learned–not just technically or design-wise–but about life. I find that I learn the most about life when I’m 100% immersed in something I love. I’ve tried to immortalize some of the things I’ve learned along the way in the stories I have on the site, as well as in the fortunes. The biggest challenge has been learning how to be vulnerable, which is necessary when you’re putting yourself out there for the world to critique. For about a month before I launched the line, I was balled up in fetal position, terrified of what was to come; I was just a mess. But it has all made me realize that I’ve always done things that I know I’m good at, even if I didn’t love them. That’s way too safe and not as fulfilling as doing something that I love, even if I have to struggle my way through it. Yet another lesson I’m learning, I guess…
It’s amazing how you personally write every fortune. What’s your favorite?