Did you know that out of the millions of cats that end up in shelters every year less than half get adopted? It’s a sad statistic, so this year Fresh Step along with Katie Cassidy launched the Hot to Adopt initiative at this past New York Fashion Week, to help bring awareness to adoption cats and to also turn the “crazy cat lady” stigma upside down.
Cat owners and cats are often plagued with the stigma of “weird” or “smelly” and this campaign hopes to change that unfair opinion. In fact, a recent survey found the following:
- When people were asked to describe cat owners, nearly half (43%) replied “weird or quirky” followed by “reserved” (22%) and “nerdy” (15%).
- The most common phrase associated with “cat lady” is “crazy.” More than a third of respondents say that litter box odors (39%) are the worst thing about owning a cat.
Unfortunately, unfair stigmas can detract many people from adopting cats that need loving homes. The truth is, not only do cats make amazing, loving companions, but with Fresh Step® with the Power of FebrezeTM, litter odor is a thing of the past. With the Hot To Adopt campaign, Fresh Step and Katie Cassidy are helping o eliminate barriers (stigma and odor) to cat adoption and celebrate cat ownership.
This fall, they’re calling on all fashionista girls (and guys) to participate in “Feline Fashion Fridays” through October for a chance to win free Fresh Step litter, a $250 VISA Gift Card and the limited edition #hot2adopt T-shirt. Just follow @FreshStep on Instagram and post photos in your feline finery with #freshstepcontest to be included in the contest. [Official contest rules can be found here.]
Fresh Step has been working for a long time to support local shelters and help get cats adopted nationwide, but there is much more work to be done. If you are a cat owner or anyone who loves animals, help us make it Hot To Adopt. There are two ways to help:
- WEAR your love of cats. A portion ($7.50) of the purchase price of Fresh Step’s specially designed T-shirt will benefit shelter cats across the country. Model your support that it’s #hot2adopt. Available for $20.00 at freshstep.com
- SHARE Fresh Step’s Hot to Adopt video (found here) to support its mission to eliminate cat bias and help every shelter cat find a forever home. Fresh Step will donate more than a million scoops of litter to shelters this year. To learn more and help make it #hot2adopt visit freshstep.com
So, help us spread the word and save the lives of so many precious felines! Every share and purchase counts. Adopting a cat is always on trend!
*This post was sponsored by Fresh Step Litter.